credentials
SUMMARY
Over 20 years of executive experience involving strategic planning, education, leadership and problem solving. Effective project research, development, implementation and evaluation skills.
EXPERTISE
- Sales Growth - Strategic Planning - Research Analysis
- Project Management - Team Building - Technical Writing
- Media Relations - Fiscal Management - Corporate Positioning
SELECTED RESPONSIBILITIES AND ACHIEVEMENTS
- Developed, implemented and evaluated marketing communications, advertising and public relations systems and procedures. Established a full-service department which increased lead generation by 2,000%. International sales doubled to $150 million within 3 years.
- Secured national and international coverage in vertical market media. Bolstered leadership position among numerous industries.
- Motivated staff and clients through respect, fairness and honest appreciation for personal and business goals. Increased responsibilities for staff based on expressed goals and availability of assignments. Staff were empowered and as a result achieved superior performance.
- Interviewed, hired and managed staff, interns and vendors. Developed innovative lead qualification and conversion system. Conversion rates increased while supporting corporate brand recognition and positioning initiatives.
- Designed, edited and produced numerous types of collateral materials. Secured multiple honors based on return on investment (ROI), content and design.
- Effectively managed multimillion dollar budgets. Consistently kept expenditures in line with stated managerial goals and revenue increases.
- Initiated and implemented 34 successful business and product introduction plans. Exceeded preset objectives consistently.
- Researched and published multiple trade and technical articles. Developed and delivered professional conference and trade show presentations which resulted in millions of dollars in increased sales.
- Developed and enhanced business-to-business alliances to improve mutual benefit. Results included increased sales and joint media coverage for customers and suppliers.
- Effectively integrated marketing, sales, customer service and product development teams. Improved productivity and increased sales closing rates.
PROFESSIONAL EXPERIENCE
TALON companies Marketing/Product Development
ADVISORY SERVICES Business Consulting
RTP COMPANY Marketing & Communications Management
RIVERLAND TECHNICAL COLLEGE Course Development/Instruction
MAYO MEDICAL CENTER Communications Management
MILITARY
UNITED STATES AIR FORCE Public Affairs/Media Relations
Honorable Discharge with Multiple Commendations & Citations
EDUCATION
WEBSTER UNIVERSITY Master of Arts, Business Management
UNIVERSITY OF WISCONSIN Bachelor of Science, Journalism
PROFESSIONAL DEVELOPMENT
Dynamic Marketing
Web-Based Strategies
Effective Trade Show Management Course
Dale Carnegie, Sales Advantage Course
Internet Marketing Course
Technical Communication Conference
Strategic Planning Workshop
Managing Change Seminar
Air Force Media Relations Course